Proposal- Coca Cola

                 Proposal-Coca Cola

 


 I.            1.Overview

This essay will focus on Coca-Cola Company. A full history of the development of Coca-Cola Company will be given, and I will look at the growth of the company since its creation. The mission statement of the company and the vision and goals will be discussed. The way in which this company changed in response to globalization/environment/financial crisis will be outlined. Statistics about the growth of the company will be presented in Power Point form and show revenue, employee growth, Advertisements, investments and future goal of the Coca-Cola Company.  The company has faced a number of problems against Pepsi, 7up and other economic forces and competitors. And these will be discussed. I will explore why the company faced these problems and how it addressed them.

               

   II.            Introduction

·         Coca cola is a non-alcoholic beverages sold around the world

·         Established by Dr. John S Pemberton in 1886 Atlanta, Georgia

·         I’m going to focus on the history, development of the company throughout the years. Furthermore, revenues, product lines, main sponsorships and facts of coca cola

·         Coca Cola is a big company with a fascinating history throughout the years. It is known for their fine refreshing soft drinks worldwide

             

III.            Development

·         Coca cola was served as a fountain soda due to lack of glass technology

·         In 1915, Frank Robinson  & Earl Dean glass company owner invented bottle for cola

·         Product lines over 15 brands

             

   IV.            Today

·         One of the biggest advertisement company in the world

·         Coca Cola products all over the world

·         Biggest sponsors for Grand events ex, FIFA, NASCAR, Olympics

               

   V.            Growth & Revenues

·         Estimated Revenue of Coca Cola Company in 2012 is $78.861 b

·         Home of 15 Billion Dollar brands

·         Products in over than 200 countries

·         40%  Revenues mostly generated in the US

              

  VI.            Competition

·         Pepsi, 7up and Dr pepper snapples

·         Other Energy drinks

          

    

VII.             Manufacturing and shipping

·         Cola ships only the Vanilla Syrup to other countries

·         Bottling are made within the shipped countries

           

VIII.            Conclusion

·         The coca cola company has come along from selling a few serving of carbonated beverages in a pharmacy, to an international scale business

·         Coca cola commitment to remain at the fore front of the chaing social values in developing their marketing strategy has proven to their advantage